Strategies for year-round tourism development: Lessons from international experience
Published: June 28, 2026
Abstract
This study examines international experiences in developing year-round tourism to evaluate destination management strategies aimed at mitigating seasonality and sustaining continuous tourism activity. The analysis indicates that effective management requires context-specific and flexible application of strategies. Common approaches include balancing supply and demand, diversifying tourism products and target markets, organizing events and festivals, and implementing structural and environmental interventions. The findings provide a comprehensive synthesis of strategic practices that shape the transition toward year-round tourism development, offering a comparative perspective on how destinations address seasonal fluctuations
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