The night-time economy development in Nha Trang City, Khanh Hoa province
Published: July 31, 2026
Abstract
Night-time economy contributes to effectively exploit local resources and improve local community cohesion to attract domestic and foreign tourists. To cope with the increasingly competitive pressure in the tourism industry and to improve the attractiveness of local destinations, Khanh Hoa province needs to diversify its tourism products and create its uniqueness. The development of more night-time tourism products will help Khanh Hoa province become more impressive and attractive. This pape analyzes the role of the night-time economy and some issues related to the development of the night-time economy in Nha Trang City, Khanh Hoa province in order to find out appropriate solutions for the city’s tourism products development strategy.
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