Exploring the influence of trust on the intention to use online food delivery services in Vietnam
Published: July 30, 2026
Abstract
In Vietnam, online food delivery service is considered a new channel to enhance customer satisfaction and restaurant revenue by providing services that allow customers to stay at home and order food from many different restaurants quickly, conveniently, and efficiently. This study explores the main factors affecting the acceptance of online food delivery service in Vietnam. It examines the effect of the variable of trust on the consumer behavior because the factor of trust strongly impacts the intention of customers to use new technology services. The results show that convenience and the price are the two most influencing factors, followed by information quality, online word of mouth (eWOM), and compatibility.
Keywords
online food delivery servicesTechnology Acceptance Model (TAM)trust
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