Marketing activities for Khanh Hoa provinces specific tourism products aimed at domestic tourists

Khanh Hoa province has great potential for tourism development thanks to the provinces natural wonders and hundreds of years of tourism development to create and diversify tourism products such as luxury beach resort, resort with health care products, marine sports, extreme sports, trekking tour, spiritual culture, festival culture, marine study, etc. Conducting appropriate promotion activities to meet tourists needs, having good strategies, and identifying potential markets are important requirements for the tourism development. This paper studies the marketing for Khanh Hoa province’s specific tourism products aimed at domestic tourists.