Proposing a model to assess the effectiveness of communication activities about healthcare services of healthcare facilities in Vietnam
Published: July 30, 2026
Abstract
Currently, the demand for medical examination and treatment is increasing, especially the demand for post-COVID-19 treatment. Healthcare facilities are also increasingly trying to provide the best treatment services to individual customers. However, there are many different ways to effectively promote personal healthcare services. This paper proposes a model to assess the effectiveness of communication activities about the personal healthcare services of healthcare facilities in Vietnam.
Keywords
communication effectiveness assessment modelpersonal serviceshealthcare facilitiesVietnam
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