Corporate culture - The key for tourism enterprises to overcome challenges of the Covid-19 pandemic

In the context of the COVID-19 pandemic, tourism enterprises have faced many difficult problems and bankruptcy or dissolution risks. Therefore, finding solutions to overcome the COVID-19 pandemic’s impacts is an extremely urgent task for tourism enterprises. Corporate culture is considered the optimal solution to help businesses stand firm and overcome challenges of the COVID-19 pandemic. This paper outlines the role of corporate culture - the key to all business activities of tourism enterprises. The paper proposes some solutions to help tourism enterprises build their corporate cultures in order to overcome difficulties caused by the pandemic.