Factors affecting the brand experience of Binh Duong Water - Environment Joint Stock Company
Published: July 30, 2026
Abstract
This study examines the factors affecting the brand experience of Binh Duong Water - Environment Joint Stock Company in the bottled water field. The study also proposes some management implications to help the compnay develop and improve the quality of its ION GOLD alkaline water products and its services to increase the brand loyalty of its customers.
Keywords
brandbrand experiencebrand loyaltyBinh Duong Water - Environment Joint Stock Company
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