Enhancing tourism promotion: Current challenges and solutions for the Sam Mountain National Tourism Area in An Giang province

The Sam Mount National Tourism Area, situated in Chau Doc City, is a prominent cultural heritage site in the Mekong Delta region and An Giang province. Effective tourism promotion not only boosts revenue for the tourist site but also enhances the local area's image. This study combines an analysis of tourist perceptions with an evaluation of the current promotional activities conducted by state management agencies and tourism organizations in An Giang. Based on these insights, the study proposes solutions to improve the effectiveness of tourism promotion efforts for Nui Sam National Tourism Area and Chau Doc City, contributing to sustainable regional tourism development.