Consumers behavior towards organic food products: Case in Vinh Long City
Published: July 29, 2026
Abstract
The study was conducted to determine the factors affecting consumers' decision to purchase organic food in Vinh Long province. The final data was collected from 340 consumers who had purchased organic food and applied the linear regression analysis method to analyze the data using SPSS 20 software. The results of the regression analysis showed that the factor Product quality had the strongest impact on consumers' decision to purchase organic food in Vinh Long province, followed by the factors Health awareness, Convenience, Reliability awareness, Attitude towards the product.
Keywords
purchase decisionorganic foodconsumersVinh Long province.
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