Exploring the moderating role of Green Information Systems in enhancing the effects of supplier integration and customer orientation on green innovation
Published: July 29, 2026
Abstract
This study investigates the moderating influence of Green Information Systems (GIS) on the relationship between supplier integration and customer orientation and their subsequent impact on green innovation. By applying information processing theory, the study demonstrates the critical role of GIS in facilitating communication and knowledge sharing within the supply chain, thereby amplifying the positive effects of supplier integration and customer orientation on green innovation. The findings offer valuable insights into the strategic importance of investing in GIS as a catalyst for sustainable business practices. This study contributes to the existing literature by providing empirical evidence on how GIS can enhance the benefits of supply chain integration in driving green innovation.
Keywords
green information systemscustomer orientationgreen product innovationgreen process innovation
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