Impacts of social media on domestic tourists' intentions to visit Nha Trang: Current situation and solutions
Published: July 29, 2026
Abstract
This study aimed to analyze the impact of social media on domestic tourists' intentions to visit Nha Trang. The study assessed both theoretical and practical impacts of social media on the travel intentions of domestic tourists. The study proposed some solutions to enhance Nha Trang's tourist attraction.
Cheunkamon E., Jomnonkwao S. & Ratanavaraha V. (2020). Determinant factors influencing Thai tourists’ intentions to use social media for travel planning. Sustainability, 12, 7252.
2.
Han J. & Chen H. (2021). Millennial social media users' intention to travel: the moderating role of social media influencer following behavior. International Hospitality Review, 36, 340-357.
3.
Hinz O., Skiera B., Barrot C. & Becker J. U. (2011). Seeding strategies for viral marketing: An empirical comparison. Journal of Marketing, 75, 55-71.
4.
Hua L. Y., Ramayah T., Ping T. A. & Jun-Hwa C. (2017). Social media as a tool to help select tourism destinations: The case of Malaysia. Information Systems Management, 34, 265-279.
5.
Huerta-Álvarez R., Cambra-Fierro J. J. & Fuentes-Blasco M. (2020). The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy. Journal of Destination Marketing & Management, 16, 100413.
6.
Hutter K., Hautz J., Dennhardt S. & Füller J. (2013). The impact of user interactions in social media on brand awareness and purchase intention: The case of MINI on Facebook. Journal of Product & Brand Management, 22, 342-351.
7.
Javed M., Tučková Z. & Jibril A. B. (2020). The role of social media on tourists’ behavior: An empirical analysis of millennials from the Czech Republic. Sustainability, 12, 7735.
8.
Jaya I. P. G. I. T. & Prianthara I. B. T. (2020). Role of social media influencers in tourism destination image: How does digital marketing affect purchase intention? 3rd International Conference on Vocational Higher Education (ICVHE 2018). Atlantis Press, 9-20.
9.
Leung D., Law R., Van Hoof H. & Buhalis D. (2013). Social media in tourism and hospitality: A literature review. Journal of Travel & Tourism Marketing, 30, 3-22.
10.
Munar A. M. & Jacobsen J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 43, 46-54.
11.
Ninan N., Roy J. C. & Cheriyan N. K. (2020). Influence of social media marketing on the purchase intention of Gen Z. International Journal of Advanced Science & Technology, 29, 1692-1702.
12.
Pourfakhimi S., Duncan T. & Coetzee W. J. (2019). Electronic word of mouth in tourism and hospitality consumer behaviour: State of the art. Tourism Review, 75, 637-661.
13.
Rizky R. M., Kusdi R. & Yusri A. (2017). The impact of e-WOM on destination image, attitude toward destination and travel intention. Russian Journal of Agricultural Socio-Economic Sciences, 61, 94-104.
14.
Sultan M. T., Sharmin F. & Xue K. (2019). Sharing tourism experience through social media: Consumer's behavioral intention for destination choice. International Journal of Humanities & Social Sciences, 13, 141-145.
15.
Traylor M. B. R. (1981). Product involvement and brand commitment. Journal of Advertising, 51-56.
16.
Tsai F. M. & Bui T.-D. (2021). Impact of word of mouth via social media on consumer intention to purchase cruise travel products. Maritime Policy & Management, 48, 167-183.
17.
Twumasi A. & Adu-Gyamfi K. (2013). The impact of social networking sites on the purchasing behaviours of online travel community members. Information and Knowledge Management, 105-111.
