Factors affecting the decision of tourists to visit ecotourism destinations in Binh Chau - Phuoc Buu nature reserve, Ba Ria - Vung Tau province.

This study analyzed the factors affecting the decision of tourists to visit ecotourism destinations in Binh Chau - Phuoc Buu Nature Reserve, Ba Ria - Vung Tau province. The study’s results show that there are 5 factors affecting this decision. These factors, listed in the descending order of influence, are service quality at the destination, means of transportation to the destination, tourist experience about the destination, destination resources, and tourist motivation. Based on the study’s findings, some solutions were proposed to attract more tourists to Binh Chau - Phuoc Buu Nature Reserve in the coming time.