Developing cultural tourism products based on the Khmer Chhay-dăm drum dance in Tay Ninh province

Chhay-dăm drum dance is regarded as a distinctive form of Khmer folk art in Southern Vietnam, embodying significant cultural and artistic values. This study aims to clarify the cultural values of Chhay-dăm drum dance within the Khmer community in Tay Ninh province, assess its current integration into tourism activities, and propose solutions for developing cultural tourism products associated with this art form. The findings indicate that Chhay-dăm drum dance has considerable potential to attract tourists; however, its promotion and tourism exploitation remain limited. Therefore, more effective preservation and promotion measures are needed to enhance its cultural significance and tourism value in Tay Ninh province.