Factors affecting the student's choice of university major: A case study of the Faculty of Business Administration, Trade Union University

This study explored the factors affecting the student's choice of major in general and the Business Administration major at Trade Union University in particular. Through the study's quantitative research, the results showed that there are several factors affecting the student's choice of business administration major at Trade Union University. These factors are student personal factors, reference groups, training programs and supplementary activities, tuition fees, quality and reputation, local advantages, intention to study business administration, and demographic factors.