SENTIMENT ANALYSIS OF TIKTOK USERS FOR BUSINESS: USING LONG SHORT-TERM MEMORY METHODS
Published: July 28, 2026
Abstract
In this study, emotional analysis was used to evaluate TikTok's business and entertainment potential. Long Short-Term Memory (LSTM) algorithms were employed to analyze data from reviews on Google Play and the App Store. This study showed the business, entertainment, and advertising prospects of companies and users on TikTok and also pointed out the difficulties and challenges that affect sentiment prediction.
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