The impact of social media on green consumer awareness and purchasing behavior

Social media platforms, particularly Facebook, Instagram, and TikTok, have emerged as powerful tools for raising awareness and influencing consumer behavior toward green product consumption. This study examines the impact of social media on consumer awareness, purchasing decisions, and the challenges associated with leveraging these platforms for sustainable marketing. By analyzing data and real-world case studies, the study identifies key patterns and proposes solutions to enhance the effectiveness of social media in promoting sustainable consumption practices.