Developing green hotel model in green tourism

Green tourism has emerged as an inevitable global trend, with the hotel industry, an essential component of the tourism value chain, playing a pivotal role in the transition toward sustainable development. This study analyzes the current state of green hotel development within Vietnam's green tourism sector, highlighting its benefits, challenges, and potential for growth. The study also proposes solutions to promote the adoption of green hotel practices, thereby enhancing competitiveness, strengthening brand image, and contributing to the sustainable development of Vietnam’s tourism industry.