New directions for investment in the development of culinary tourism in Vietnam

This study analyzes the potential and opportunities for developing culinary tourism in Vietnam, highlighting the critical role of investment in enhancing service quality and attracting international tourists. It also examines the integration of culinary experiences with traditional cultural values to create unique and appealing tourism products. Based on the analysis, the study proposes solutions to promote the sustainable development of Vietnam’s culinary tourism sector, contributing to improved competitiveness, cultural preservation, and long-term growth.