Enhancing the quality of tourism programs for domestic visitors to Hanoi: A study of selected travel agencies

This study examines the current quality of tourism programs for domestic tourists visiting Hanoi, as organized by selected travel agencies. It focuses on key aspects including domestic tourist trends, tourism-generated revenue, technical infrastructure supporting tourism, program content, and the quality of human resources. Based on this analysis, the study proposes recommendations to enhance the quality of domestic tourism services in Hanoi. These measures aim to support the sustainable development of the city's tourism sector and strengthen its competitiveness in the domestic travel market.