Factors influencing students' decision to choose the hospitality management major at the Faculty of Tourism and Hospitality, University of Economics - Technology for Industries

In the context of growing competition in university admissions, particularly in the field of hotel management, higher education institutions must place greater emphasis on training quality and student recruitment strategies. This study aims to identify the key factors influencing students' decisions to pursue a hotel management major, with a focus on enhancing recruitment effectiveness at the University of Economics - Technology for Industries. Using a quantitative research approach, the study finds that students' choices are significantly affected by five main factors: (1) career opportunities, (2) personal characteristics, (3) admission consulting methods, (4) influence of significant individuals, and (5) perceived advantages of the university and the program. Based on these findings, the study proposes targeted solutions to strengthen the university's ability to attract prospective students to the hotel management program in the future.