Enhancing partner relationship management at Hoang Pho Tourism Trading Joint Stock company: current challenges and solutions

Hoang Pho Tourism Trading Joint Stock Company operates in trade, tourism, and garment production, emphasizing the importance of building and developing strong partnerships to better serve public service units. However, as the company's partners are independent entities with varying goals and capacities, effective partnership management requires continuous analysis, evaluation, and improvement. This study examines the current state of partnership management and proposes key solutions to enhance collaboration efficiency, benefiting both Hoang Pho Tourism Trading Joint Stock Company and small and medium-sized enterprises (SMEs) more broadly.