Solutions for enhancing digital transformation at Saigon Tobacco Company Limited

This study examines the current state of digital transformation at Sai Gon Tobacco Company Limited and proposes solutions to enhance management and business efficiency. Utilizing primary data collection through surveys and in-depth interviews, along with secondary data from internal reports, the research applies descriptive statistical analysis, comparison, and benchmarking methods. The findings reveal that while the company has made notable progress in digital transformation, challenges persist, including limited resources, insufficient digital skills, and inadequate technological infrastructure. To address these issues, the study suggests raising awareness of digital transformation, investing in digital infrastructure, enhancing data management, and fostering a culture of continuous learning to drive comprehensive digitalization.