Factors affecting the decision of women to use nail care services at nail salons
Published: July 25, 2026
Abstract
This study explored and measured the relationship between factors affecting the decision to use nail care services at nail salons. After analyzing the data by Cronbach's Alpha test and Exploratory Factor Analysis, the remaining scales were analyzed by regression analysis to test research hypotheses. The study found that there are seven factors affecting the decision of women to use nail care services, including: product, price, reference group, facilities, promotion, location, and staff capacity.
Keywords
decision to use the servicepriceproductnail care service
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