Enhancing the competitive capability of Lien Chau Textile Co., Ltd.

This study focused on three main objectives, including: theorizing about competition and the competitive ability of enterprises; analyzing the current competitive capabilities of Lien Chau Textile Co., Ltd.; and proposing improvements. Qualitative and quantitative research methodologies, statistical and analytical tools, and consulting expert opinions were used to conduct this study. This study successfully determined Lien Chau Textile Co., Ltd.’s competitive position and identified seven key factors impacting the company’s competitiveness. In addition, the study pointed out four weaknesses of the company, including technology, finance, management, and product quality. Meanwhile, the company’s strengths were human resources, operational network, and brand reputation. This study proposed specific solutions based on the company’s strategic goals and current weaknesses to help the company improve its domestic and international competitiveness in the future.