Artificial intelligence in logistics: Emerging trends, benefits, and challenges for Vietnamese enterprises

Abstract

Against the backdrop of accelerating digital transformation and intensifying global competition, Artificial Intelligence (AI) is emerging as a pivotal force reshaping logistics operations. This study examines contemporary AI adoption trends, with particular emphasis on the rise of Generative AI (GenAI) and the integration of AI-enabled green logistics, while critically analyzing the associated opportunities and constraints for Vietnamese enterprises. Drawing on international evidence and Vietnam’s evolving operational context, the study elucidates key implications for both firms and regulatory bodies in fostering effective and sustainable AI deployment within the logistics sector.