The role of place marketing in attracting toursits: Case study of Binh Phuoc province

Comparing to other provinces, the tourism development of Binh Phuoc province is quite modest. The tourism sector of Binh Phuoc province has not developed commensurately with the provincial potential. Therefore, it is necessary for Binh Phuoc province in particular and Vietnamese localities in general to study theoretical issues and basic contents of place marketing in order to attract more tourists.