Developing specific tourism products for Phu Yen province based on the provincial strengths and unique cultural heritage and scenic spots

This paper focuses on researching the potentials, strengths, unique inherent values of the cultural heritage and scenic spots of Phu Yen province. Based on the paper’s findings, some orientations are proposed to help Phu Yen province’s tourism sector develop specific tourism products and enhance its competitiveness to meet the needs of visitors. This paper is expected to support the sustainable tourism development of Phu Yen province.