Domestic tourists’ local cuisine selection behavior in Can Tho City

This study examines the local cuisine selection behavior of domestic tourists in Can Tho City, Vietnam. Data were collected through direct surveys with 150 domestic tourists and analyzed using descriptive statistical methods to identify tourists’ food choice patterns and their level of interest in key attributes of local cuisine. The findings reveal that domestic tourists show a strong preference for local specialties and actively engage in culinary experiences at different times of the day. Among the attributes examined, food taste, dish variety, and reasonable pricing were identified as the most highly valued factors influencing cuisine selection. The study provides practical implications for the development of culinary tourism and contributes to enhancing the attractiveness of Can Tho City as a tourism destination.