Improving the legal framework governing the responsibilities of e-commerce platform owners for consumer protection in Vietnam

Abstract: This study analyzes the responsibilities of e-commerce platform owners for protecting consumer rights in Vietnam. Using qualitative methods combining legal analysis, synthesis, and comparison, the study examines current regulations and compares them with practical implementation to identify existing shortcomings. The findings show that Vietnamese law has established obligations concerning information transparency, seller verification, data protection, and dispute-resolution support. However, limitations remain regarding joint liability, control of fraudulent online stores, online dispute resolution, and the regulation of cross-border platforms. The study therefore proposes legal reforms to clarify platform owners’ responsibilities, strengthen seller identification and supervision, improve online dispute-resolution mechanisms, and enhance sanctions for violations. These measures are intended to strengthen consumer protection and promote a safer and more transparent e-commerce environment in Vietnam.