Optimizing digital marketing strategies for motorcycle businesses in Da Nang City

This study examines digital marketing practices among motorcycle businesses in Da Nang City using a quantitative survey of 200 customers across Hai Chau, Son Tra, Ngu Hanh Son, and Lien Chieu districts. Key dimensions of digital marketing, including: search engine optimization (SEO), websites, social media marketing, content marketing, and customer feedback, are systematically analyzed. The findings reveal that SEO, websites, and social media marketing exert the most substantial influence on overall digital marketing performance, whereas content marketing demonstrates a comparatively weaker, yet still statistically significant, effect. These results provide empirical insights to inform the prioritization of digital marketing strategies within the motorcycle retail sector.