Using Digital Marketing for Online Retailing Activities in Vietnam

This study is to address the following objectives: (1) The current situation of online retail in Vietnam; (2) Digital Marketing channels that retailers can apply to enhance their online retailing activities in Vietnam. This study uses secondary data which is collected from the Ministry of Industry and Trade, books, and newspapers. By using the methods of statistics, synthesis, evaluation and analysis, this study assesses the current online retail market in Vietnam. Based on the study’s results, some Digital Marketing channels are proposed to help retailers enhance their online retailing activities.