Measuring the impact of factors on online marketing activities of online businesses in Ho Chi Minh City
Published: August 1, 2026
Abstract
This study is to measure the impact of factors on online marketing activities of online businesses in Ho Chi Minh City. Qualitative and quantitative research methods are used in this study. 225 people who have used or accessed products/services via online marketing activities in Ho Chi minh City are surveyed to explore factors impacting online marketing activities from the customer’s point of view. The study’s results show that there are three factors clearly influencing the online marketing activities of online businesses in Ho Chi Minh City, including Security, Interaction and Information. Based on the study’s results, some managerial recommendations are made to help businesses improve the effectiveness of their online marketing activities.
Keywords
marketingonline marketingonline businessHo Chi Minh City
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