Solutions to enhance the digital marketing of Vietnamese tourism companies

Tourism companies work as a bridge between suppliers and customers, and they play an indispensable role in the outstanding development of the tourism industry. In the context the country’s international integration, Vietnamese tourism companies need to improve their performance and their marketing activities to keep up with digital marketing trends. This paper is to identify the general development trend of tourism industry through analyzing methods of market positioning, brand affirmation and communication to create trust with customers.