Impacts of advertising cost on business performance
Published: July 31, 2026
Abstract
This study is to understand the impact of the advertising cost on the business performance of enterprises specializing in trading essential consumer goods in the period from 2010 to 2020. In this study, the Fable Generalized Least Squares (FGLS), a qualitative research method, is used to estimate the impact of the advertising cost on the business performance. The study’s results show that the factors of advertising cost, revenue growth, corporate income tax, and economic growth all affected the business performance of essential consumer goods trading enterprises.
Keywords
advertising costbusiness efficiencyFGLS
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