A survey to assess the brand development for fine art ceramics in Vietnam

Facing the market competitive pressure, every business should always find solutions to strengthen their brands and make their brands more influential and inclusive. Brand development is a process of developing and increasing the perceived value of customers about a brand, and increasing the coverage and dominance of a brand in a competitive product group. This paper analyzes the current situation of developing brands of fine art ceramics in Vietnam from a survey. Based on the paper’s finding, some solutions are proposed to better develop brands of fine art ceramics in Vietnam.