The intention of customers to keep using services and solutions to develop MobiFone’s mobile data service in Ho Chi Minh City
Published: July 31, 2026
Abstract
This study aims to identify and measure the factors affecting the intention of customer to keep using services, and propose some solutions to develop the mobile data service of MobiFone at Ho Chi Minh City. This study surveys 445 customers who are using MobiFone’s mobile data services and living in Ho Chi Minh City. The study’s results show that the intention of customers to keep using services is affected by these following factors: customer satisfaction, price and usage level. In addition, the factor of expectation level has a positive impact on the usage level, and it also has a direct and positive impact on the customer satisfaction. This study is expected to help managers make appropriate strategic adjustments and actions in the increasing competition for the telecommunications industry.
Keywords
telecommunications industryconsumerHo Chi Minh CityMobiFone
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