Số phát hành: Số 19 - Tháng 8 - 2022Quản trị - Quản lý
The effects of source characteristics on the authenticity of influencer’s content
Xuất bản: tháng 7 31, 2026
Tóm tắt
The development of the digital world has both positive and harmful effects on society. A few examples are the abundance of inaccurate information, provocative news, and content that encourages unhealthy behavior. The majority of people lack the skills necessary to identify well-written or high-quality content. These requirements are crucial since people today need to be proficient in digital literacy. This paper is to analyze the effect of source characteristics on the authenticity of contents created by influencers.
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