Factors affecting the trust of customers in advertisement on social media platforms: A case study of customers living in Da Nang city

The rapid development of the Internet has changed business methods of retail businesses and e-commerce application businesses, contributing to the strong growth of e-commerce sector over the years. This paper systematizes research results from the theoretical basis and presents the current situation of the trust in advertisement on social media platforms. This paper is to concluse assessments and solutions that help businesses identify influencing factors to maintain and enhance the trust of customers living in Da Nang city in advertisement on social media platforms.