Building a model to evaluate the effectiveness of implementing e-commerce in tourism businesses in the Mekong Delta
Published: July 31, 2026
Abstract
This paper presents the process and results of building models and scales to evaluate the effectiveness of implementing e-commerce in tourism businesses in the Mekong Delta. In this paper, a scale is built for a research model about the effectiveness of implementing e-commerce, and hypotheses are proposed for each group of factors that affect the effectiveness of implementing e-commerce.
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