A Study on the Satisfaction of Customers with the VNPT-VSS Fishing Vessel Monitoring Service of Vinaphone Telecommunications Service Company in Binh Thuan Province

This study determines the factors affecting the satisfaction of customers with the VNPT-VSS fishing vessel monitoring service of Vinaphone Telecommunications Service Company in Binh Thuan province (Vinaphone Binh Thuan). The study finds that there are five factors affecting customer satisfaction, including: (1) Call quality, (2) Convenience, (3) Customer service, (4) Pricing structure, and (5) Tangibles. The study’s results also indicate that four out of the five analyzed factors have a positive impact on customer satisfaction with the VNPT-VSS fishing vessel monitoring service, namely: (1) Tangibles, (2) Call quality, (3) Service charges, and (4) Convenience. Based on these findings, the study proposes several managerial implications to help the Board of Directors of Vinaphone Binh Thuan improve company policies and further enhance customer satisfaction with the VNPT-VSS fishing vessel monitoring service in the coming time.