The current digital transformation of Vietnamese retailers

Based on secondary data from reports, this study analyzes the current digital transformation of Vietnamese retailers. The results show that Vietnamese retailers have well caught market trends, diversified sales channels, and met new customer needs. However, Vietnamese enterprises have also faced many difficulties and challenges in terms of capital, human resources, technology, etc. in the digital transformation process. It is necessary for Vietnamese state agencies and enterprises to have synchronous solutions to facilitate the digital transformation in the retail sector.