The impacts of augmented reality (AR) technology on the security and convenience level of e-commerce platforms in Vietnam
Published: July 30, 2026
Abstract
This research explores the impacts of augmented reality (AR) technology on the security and convenience level of e-commerce platforms in Vietnam. The research’s results show that factors of AR technology including Vividness, Novelty, Reality congruence, Quality of information system, Interactivity, Product information all affect the security and convenience level of e-commerce platforms. Based on these results, this research makes some recommendations to help businesses in e-commerce platforms develop their sales tools of AR technology.
Keywords
augmented realityARsecurity and convenience levelselling onlineVietnam
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