Perception and behavior of consumers in Tra Vinh Province towards environmentally friendly products: Case study of paper cup and paper straws
Published: July 30, 2026
Abstract
This study assesses the perception and behavior of consumers in Tra Vinh Province towards paper cups and paper straws. Descriptive statistics and weighted squares methods were used to estimate the willingness to pay of consumers. The study’s results shows that the awareness and attitude of consumerrs in Tra Vinh Province towards environmental protection is very high with the average score ofabove 3.4 (used the 5-point Liker scale). Consumers are willing to pay an extra amount of money to buy products that use paper cups (about 2,200 VND/cup) and paper straws (about 920 VND/straw).
Keywords
environmentally friendly productspaper cup and paper strawperception and behavior
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