Assessing tourist satisfaction in the development of Buddhist-oriented spiritual tourism in Da Nang City

This study investigates the key factors influencing the development of Buddhist-oriented spiritual tourism, including spiritual tourism resources, service human resources, the spiritual environment, local lifestyle, and religious–spiritual activities. It also examines the determinants of sustainable development within this tourism segment. Based on the analysis, the study proposes solutions and strategic directions aimed at enhancing the effective utilization of resources, improving service quality, diversifying tourism products, and preserving cultural and religious values. These recommendations contribute to promoting the sustainable development of Buddhist-associated spiritual tourism in Da Nang City.