Assessing the attractiveness of cultural educational tourism tours: A case study of experiential educational tourism program in the goldsmithing craft in Thua Thien Hue
Published: July 29, 2026
Abstract
This study evaluates the attractiveness of cultural educational tourism programs through an experiential jewelry craft tourism initiative in Thua Thien Hue. Using qualitative interviews with both tourism enterprises and participating visitors, the research identifies key factors influencing the appeal of cultural educational tourism. These include the quality of tourism materials, sightseeing locations, tourism activities, thematic design of the program, accessibility, and interpretive services. The findings provide insights for improving the design and implementation of educational tourism experiences that highlight traditional crafts and promote cultural sustainability.
Keywords
cultural educational tourismtourism attractivenesstourism program
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