Building the Hai Phong tourism brand: Current situation and solutions

Hai Phong, endowed with rich tourism resources and a strategic transportation hub, possesses all the essential elements to develop marine tourism, eco-tourism, cultural tourism, and festivals. Building a strong tourism brand is a critical objective to enhance Hai Phong’s attractiveness and competitiveness, particularly amid deeper international integration. However, past brand-building efforts have been fragmented, small-scale, and largely unsynchronized, lacking clear, strategic, and long-term direction. This study analyzes existing challenges and proposes targeted solutions to strengthen Hai Phong’s tourism branding for sustainable growth.