Số phát hành: Số 14 - Tháng 5 - 2025Quản trị - Quản lý
Assessing the level of customers' brand awareness of Hoa Sen Steel Sheet in Can Tho City
Xuất bản: tháng 7 29, 2026
Tóm tắt
This study examines the factors influencing brand recognition of Hoa Sen Steel Sheet in Can Tho City, focusing on how these factors contribute to the value of intangible assets within the company. The study is based on data from six factors and 26 observed variables, collected through a convenience random sampling method, with 260 completed interview questionnaires to meet the minimum requirements for exploratory factor analysis (EFA) and regression analysis. The analysis methods include descriptive statistics, Cronbach's Alpha scale testing, EFA, and multivariate regression analysis. The findings offer valuable insights for businesses on the importance of brand recognition and provide actionable recommendations for the Hoa Sen Steel Sheet - Cai Rang District branch in Can Tho City to enhance brand awareness and increase brand value moving forward.
Từ khóa
brand recognitionHoa Sen Steel SheetCan Tho City
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