Regional linkages in tourism product development: A case study of Can Tho City and the Eastern Mekong Delta tourism cluster

This study aims to analyze the characteristics of tourism products in Can Tho City and propose a model for linking them with the tourism offerings of the eastern Mekong Delta cluster. Secondary data were collected from the Departments of Culture, Sports, and Tourism of Can Tho City and the provinces of Vinh Long, Tra Vinh, Dong Thap, Tien Giang, Ben Tre, and Long An. Using the meta-analysis method, the research developed a tourism product linkage model designed to enhance regional cooperation and tourism development. The proposed model categorizes tourism products into four main groups: Eco-tourism - Orchard - Riverside tourism; Cultural - Spiritual - Architectural heritage tourism; Agricultural - Traditional handicraft village tourism; and Nature conservation - Wetland forest tourism.