Protecting the Rights of Vulnerable Consumers in E-Commerce Transactions: Current Situation and Some Recommendations

This paper examines the current state of safeguarding the rights of vulnerable consumers in e-commerce transactions, focusing on groups such as the elderly, children, and individuals with disabilities. These consumers often encounter risks including fraud, misleading advertisements, and the misuse of personal information, exacerbated by gaps in protective legal frameworks. The paper proposes strategies to enhance consumer protection, including strengthening legal regulations, raising awareness and education about consumer rights, promoting business transparency, and implementing robust mechanisms for personal data protection. These measures aim to foster a safer e-commerce environment and ensure the rights of vulnerable consumers are effectively upheld.