Different types of electronic word-of-mouth marketing and solutions to improve their effectiveness

Vnetwork’s statistics show that the number of Internet users in Vietnam was 77 million in 2023, accounting for 79.1% of the country's population. Social networks have become an essential need in life and an ideal environment for online activities. This paper explored different types of electronic word-of-mouth marketing and pointed out the advantages and disadvantages of each type. Based on the paper’s findings, some solutions were proposed to improve the effectiveness of electronic word-of-mouth marketing.